In 2019 Lyft launched Lyft Direct, their rewards based fast pay debit card. Usually this sort of thing gets a landing page, a blog post and an email blast but this time the growth marketing team wanted to run an experiement and comissioned 6 different 10 second spots.

I worked with writer Matt Detiveaux and AD Alice Ollier to help concept and develop all 6 of the spots spots.

4 were produced externally by State Design. 2 were produced internally by Mark Teater and myself. Packed with Cash (staring Alice's hand) and the lock up animation of the card used in all the spots were my contributions.