At the tail end of 2019 a last minute project popped up that has since turned into one of my favorites. Lyft was rebranding it's philanthropic efforts under the name LyftUp. A logo had been designed and they needed an animated version as a .gif to live in the app. I asked to talk to the dev who was going to be building it into the app, not just to get the specs, but also to try and upsell them on trying to do the animation in app via Bodymovin and Lottie.

They went for it.

It started off as a renaming of the former Round Up & Donate program but has since gone on to include numerous other initiatives and has become one of the leading sub-brands of lyfts marketing efforts.

Bike Access

Partnership with Lebron James Uninterrupted

Jobs / Transportation Access

Good Morning campaign

Voting Access

Ride to Vote